Any fundraising campaign that has accomplished its purpose is fueled by its donors. It is of critical importance to appreciate the contribution of the donors as a token of gratitude and also to retain them for potential future funding raising campaigns. Let Us Fund suggests various actions for saying thanks to a donor.

Listing on the Website

A fundraising organization may allocate space on their fundraising page or website that lists various donors in order to appreciate their efforts. A section of the website may be reserved that contains a general message thanking all the donors. Donors making significant contribution to the cause may find a part of the website dedicated just to them. The expression of gratitude must have a personal touch to it so as to make the donors feel special.

A Gift hamper

An organization may welcome a donor by giving them a small gift hamper consisting of a thank-you letter, some sort of gift or token of appreciation, a kit highlighting the efforts of the organization and the impact it has made and even some photographs or videos related to the cause. This expresses the gratitude of the organizations, having completed successful fundraising campaign at Let Us Fund, for the donors.

Mention them in Marketing Materials

High profile donors can be appreciated by mentioning them in newsletters or magazines published by the organization as well as its annual reports. These can highlight the significance of their contribution and its effect on the cause. Messages from these donors and their belief in the project if included in the published material may even encourage other donors to support the cause.

Special Thank You Videos

Publishing and promoting videos that list and thank various contributors to a fundraising campaign’s cause helps to acknowledge the donors in public. These videos can be uploaded on the website or may be shared via social media networks. They may include a message both from the fundraiser and from the donors. Let Us Fund believes these highlight the effort of the organization in recognizing the valuable contribution of its patrons.

Anniversary Cards

Another way to ensure that an organization has not forgotten their contributors is to send them anniversary cards celebrating the growth of the organization. These may be sent annually or after a fixed time period.

Social Media Recognition

Social media platforms are perfect for expressing gratitude towards the donors of a cause. Tagging them in a post specifically meant for them or giving out a shout-out to their profile reflects well on both the organization and the contributor.

Tour and Firsthand Experience of Work Undertaken

Allowing the donors a tour of the facility of the organization and helping them experience the work being done first-hand is another way of making the donors feel special. Calling upon them for volunteer work or letting them interact in special staff meetings makes them feel good about the contribution they have made to the cause.

Phone Calls

A simple gesture such as a phone call expressing the gratitude of the organization for the benefaction of the donor helps to build a good and trustworthy relation with the donor.